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Needs Assessment Form

Kearlmark Survey.

Kearlmark Consults Ltd is conducting a needs assessment to understand the current state of Commercial Communication, Revenue Generation, and Digital Marketing within Catholic media institutions in Uganda. The goal is to design tailored capacity building training programs that enhance your organization's ability to effectively communicate its mission, generate revenue, and leverage digital marketing to achieve its goals. Your input will help us create targeted training initiatives that address your specific needs and challenges. Please take a few minutes to share your thoughts and experiences.

Section A: Organizational Information

Name of the Diocese

Name of the Communication office/ Media Institution

Name of the leader/Coordinator/Manager

What is the primary focus of your media institution? (Tick all that apply)TelevisionRadioPrint MediaDigital MediaOther (specify)

How many staff members are involved in communication/marketing activities?

Section B: Current Commercial Communication Practices

What commercial communication activities does your institution currently engage in? (Tick all that apply)AdvertisingPublic RelationsDigital MarketingSales PromotionsBranding and IdentityOther (specify)

What communication channels do you currently use to reach your audience? (Tick all that apply)Social MediaEmail MarketingPrint MediaTelevision/RadioEvents and ConferencesOther (specify)

Please attach links to your communication channels.

How effective do you rate your institution's current commercial communication efforts?

Section C: Challenges and Needs

1. What are the major challenges you face in commercial communication? (Tick all that apply)Limited budgetLack of skilled personnelLimited access to technologyDifficulty measuring effectivenessOther (specify)

2. What topics would you like the capacity building training to cover? (Tick all that apply)Brand DevelopmentDigital Marketing StrategiesEffective StorytellingCrisis CommunicationSocial Media ManagementOther (specify)

3. What format would you prefer for the training?In-person workshopOnline webinarHybrid (both in-person and online)Other (specify

Section D: Additional Comments

Is there anything else you would like to share about your institution's commercial communication needs or goals?

Section E: Current Revenue Streams

1. What are your institution's current revenue streams? (Tick all that apply)AdvertisingSponsorshipsDonationsSubscription-based servicesEvents and conferencesMerchandise salesOther (specify)

2. What percentage of your institution's budget comes from each revenue stream? - Advertising: ____%

Sponsorships: ____%

Donations: ____%

Subscription-based services: ____%

Events and conferences: ____%

Merchandise sales: ____%

Other (specify): ____%

3. How would you rate your institution's overall revenue generation efforts?Very EffectiveSomewhat EffectiveNot Very EffectiveNot at All Effective

Section F: Challenges and Opportunities

1. What are the major challenges you face in generating revenue? (Tick all that apply)Limited marketing expertiseDifficulty identifying potential sponsorsLimited resources for investment in revenue-generating activitiesCompetition from other media institutionsOther (specify)

Are there any revenue-generating opportunities that you are currently not taking advantage of? If yes, please specify

3. What support would you need to improve your revenue generation efforts?Training on revenue generation strategiesAccess to market research and dataNetworking opportunities with potential sponsorsOther

Section G: Revenue Generation Strategies

1. What revenue generation strategies have you tried in the past? (Tick all that apply)Social media campaignsEmail marketingPartnerships with other organizationsEvents and conferencesContent monetization (e.g. paid subscriptions, pay-per-view)Other

2. How effective were these strategies?Very EffectiveSomewhat EffectiveNot Very EffectiveNot at All Effective

Additional Comments Is there anything else you would like to share about your institution's revenue generation needs or goals?

Section H: Current Digital Marketing Practices

1. Which digital marketing channels does your institution currently use? (Tick all that apply)Social Media (Facebook, Twitter, Instagram, etc.)Email MarketingContent Marketing (Blogs, Videos, Podcasts)Paid Advertising (Google Ads, Social Media Ads)Search Engine Optimization (SEO)Other

2. What digital marketing tools do you currently use? (Tick all that apply)HootsuiteBufferMailchimpGoogle AnalyticsOther

Section I: Challenges and Needs

1. What are the major challenges you face in digital marketing? (Tick all that apply)Limited staff expertiseLimited budgetDifficulty creating engaging contentDifficulty measuring effectivenessOther

2. What digital marketing skills would you like to develop? (Tick all that apply)Social Media ManagementContent CreationEmail MarketingPaid AdvertisingAnalytics and ReportingOther

1. What are your institution's digital marketing goals? (Tick all that apply)Increase website trafficIncrease social media engagementGenerate leadsDrive donationsOther

3. What is your institution's current digital marketing budget?Less than 10% of overall budget10-20% of overall budget21-50% of overall budgetMore than 50% of overall budgetNone

Does your Institution have a Strategic Business Workplan?YesNo

Please submit your product grill/ Program Catalogue/ Program Line up.

No file chosen

Additional Comments, Is there anything else you would like to share about your institution's digital marketing needs or goals?